Wednesday, March 18, 2009

Facing a Different problem while Internet Marketing?

Web sellers are not (yet) required by law to keep the solitude of people who shop and/or order from their sites. This means that sellers may gather names, addresses and information on which website pages you visit, which products you buy, when you buy them, and where you ship them. Then, the seller may split the information with other companies or sell it to them. As a result, you might get more direct-mail advertising, spam, or calls from telemarketers.

Surveys have shown that this is a major alarm consumers have about electronic shopping. In response, government regulators have optimistic internet sellers to post privacy policies on their web sites.

If a site does not have a privacy policy posted, you may not want to do business with that site. If it does have a privacy policy, there will possibly be a link to it from the seller's home page. The privacy policy may have its own link or be integrated under other titles such as "terms and conditions" or "Legal Terms."

A seller's privacy policy should signify:
• What information the seller is gathering about you
• How the seller will use this information; and
• Whether and how you can "opt out" of these practices
Federal law now needs financial institutions to disclose what kind of information they collect from you and to give you an occasion to avoid or "opt out" from disclosing it to others. If you wish to avert such revelation, you needs to systematically read the solitude notices you receive and view with the opt out instructions.

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